Here's the author, Clay Shirky, speaking at the Web 2.0 Expo in San Francisco, April 22-25.
Cute story from the talk:
I was having dinner with a group of friends about a month ago and one of them was talking about sitting with his 4 year old daughter watching a DVD.The moral of the story? Shirky says: "Media that targets you but doesn’t include you may not be worth sitting still for."
And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. It seems like a cute moment. Maybe she’s going back there to see if Dora was really there.
But that wasn’t what she was doing. She started rooting around in the cables and her dad said, “What you doing?”.
And she stuck her head out from behind the screen and said, “Lookin’ for the mouse.”
Here’s what 4 year olds know. A screen that ships without a mouse, ships broken.
I'd add: "Education that targets you but doesn't include you may not be worth sitting still for."
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